Rebr-Andy-ng

When Owner, Andy Cobb, was inspired to shift Traders Printing’s focus from traditional business printing toward boutique, artisanal services, I led a rebrand that expressed Andy’s new direction and bold personality. Inspired by his love of “Heroic Realism” recruiting posters, I created a custom illustration of Andy holding a press knife aloft as paper airplanes soared over Springfield’s skyline. This imagery symbolized elevating mere paper into something loftier, while the new tagline, “We Can Print It,” reinforced the shop’s confidence in handling any project. My work included custom illustration, print design, web design/development, and branding strategy. The result positioned Traders Printing as both a cornerstone of its community and a forward-looking creative studio.