Cash Countdown

I designed a series of social media assets for O’Reilly’s holiday “Cash Countdown” contest. To symbolize wealth, I 3D-rendered lettering in Photoshop, giving the word “Cash” the appearance of polished gold. I designed “Countdown” to appear as lettering on an odometer to merge the concept of time with automotive culture. The palette combined O’Reilly’s tertiary yellow with golds and deep reds, tying into brand identity. Each asset was formatted to the social platforms’ specifications, with contest details and sponsor logos integrated. The visually arresting effect of the campaign makes it one of my favorite pieces.