Demystifying 401ks

At blooom, I produced a series of promotional and informational videos designed to align with the company’s clean, modern brand aesthetic. To achieve this, I built a custom cyclorama in the office and set up high-key lighting to create the infinite-white look popular among tech companies, reinforcing clarity, simplicity, and trust.

I filmed and recorded audio of customers, staff, and company leadership sharing experiences and expertise with 401ks. Using Adobe Premiere, I edited the footage into polished ads and educational videos, and enhanced them with subtle motion graphics in Adobe After Effects to highlight key points. The result was a professional, approachable video series that reflected blooom’s mission to demystify investing.