I helped shape the digital strategy for a Fortune 500 company from the ground up. I created the Digital Style Guide which established a cohesive framework for national campaigns. The guide emphasized clarity, and consistency, unifying our digital presence with our physical branding while drawing on the automotive world’s interpretation of color and iconography to emphasize clarity. The style guide ensured that every campaign felt polished, recognizable, and strategically aligned across platforms.
Application
With the style guide that I developed as a foundation, I designed and produced a wide range of digital assets, including landing pages, email campaigns, display ads, and social media graphics. Each piece was crafted with both usability and engagement in mind — layouts optimized for readability, visual hierarchy reinforcing calls to action, and brand consistency ensuring trust across channels. This role gave me hands-on impact across the company’s entire digital presence, blending creative vision with execution for national-scale campaigns.
