blooom – Website
Design & Development for blooom inc.
TOOLS:
A/B Testing, CSS, HTML, Invision, JavaScript, Photoshop, Prototyping, Sketch, UI, UX, VWO
At blooom, a fintech startup managing users’ 401k accounts, trust and clarity were essential. I designed a clean, user-friendly interface inspired by best practices in SaaS and finance, balancing playful branding with a polished, professional feel.
Working in Photoshop, Sketch, and InVision, I created and prototyped designs, then implemented them with HTML, CSS, and JavaScript. In a fast-paced environment, I refined layouts through A/B testing and performance data, combining creative problem-solving with technical execution to deliver user-centered, data-driven design.
