{"id":719,"date":"2020-09-13T12:19:00","date_gmt":"2020-09-13T17:19:00","guid":{"rendered":"https:\/\/garyarnoldseevers.com\/?p=719"},"modified":"2020-09-13T12:19:00","modified_gmt":"2020-09-13T17:19:00","slug":"video-production-oreilly-auto-parts","status":"publish","type":"post","link":"https:\/\/garyarnoldseevers.com\/?p=719","title":{"rendered":"Shocktober"},"content":{"rendered":"\n

I created a national pre-roll video campaign that brought automotive expertise to life for a YouTube audience of light DIYers. This campaign aligned O\u2019Reilly with content that resonated with viewers, positioned the brand as an authority in automotive knowledge, and reinforced brand consistency across digital platforms.<\/p>\n\n\n\n

\n\n\n\n
\n
\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n\n
\n

Storyboarding<\/strong><\/h3>\n\n\n\n

I developed the concept and created detailed storyboards that clearly conveyed the campaign\u2019s direction to stakeholders. The approach focused on engaging DIY viewers with vehicle imagery and \u201chow-to\u201d style elements, positioning O\u2019Reilly as a knowledgeable automotive authority through illustrated diagrams.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n\n\n\n

Video Editing and Animation<\/strong><\/h3>\n\n\n\n

I combined all elements in Adobe Premiere Pro and created custom animations in Adobe After Effects. A standout feature was the illustrated, \u201cdrawn-on\u201d automotive diagrams, which became a favorite element of the Vice President of Marketing and contributed to the campaign\u2019s positive reception.<\/p>\n\n\n\n\t\t

\n\t\t\t