{"id":559,"date":"2022-09-06T09:57:00","date_gmt":"2022-09-06T14:57:00","guid":{"rendered":"https:\/\/garyarnoldseevers.com\/?p=559"},"modified":"2022-09-06T09:57:00","modified_gmt":"2022-09-06T14:57:00","slug":"blooom-web-application","status":"publish","type":"post","link":"https:\/\/garyarnoldseevers.com\/?p=559","title":{"rendered":"blooom – Web Application"},"content":{"rendered":"\n

At blooom, a financial technology startup managing users\u2019 401k accounts, designs had to feel approachable and professional to ensure that users did not feel overwhelmed and were confident their data was secure. I designed a high-fidelity prototype for the company\u2019s web app focused on making complex tasks feel simple and trustworthy.<\/p>\n\n\n\n

I researched SaaS and financial platforms to model best practices, prioritizing clarity through bite-sized steps, reduced visual clutter, and familiar UI conventions. Using Sketch and InVision, I prototyped user flows that doubled as tools for testing and refinement, resulting in a polished, user-centered design that balanced simplicity with credibility.<\/p>\n\n\n\n

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In-App Video Message<\/h3>\n\n\n\n

blooom’s CEO wanted to be able to speak directly to users as they interacted with the product, so I created a video message that was embedded directly in the app. To align with the brand\u2019s clean aesthetic, I used high-key lighting against a white backdrop, creating a polished and on-brand presentation.<\/p>\n\n\n\n

I filmed the CEO delivering his message, then edited the footage in Adobe Premiere and added text and motion graphics in After Effects. The result was a moment of sincere encouragement from the business owner, offering reassurance and a personal touch that reassured users during a key stage of the user journey.<\/p>\n\n\n\n\t\t

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