Shocktober

I created a national pre-roll video campaign that brought automotive expertise to life for a YouTube audience of light DIYers. This campaign aligned O’Reilly with content that resonated with viewers, positioned the brand as an authority in automotive knowledge, and reinforced brand consistency across digital platforms.

Storyboarding

I developed the concept and created detailed storyboards that clearly conveyed the campaign’s direction to stakeholders. The approach focused on engaging DIY viewers with vehicle imagery and “how-to” style elements, positioning O’Reilly as a knowledgeable automotive authority through illustrated diagrams.

Video Editing and Animation

I combined all elements in Adobe Premiere Pro and created custom animations in Adobe After Effects. A standout feature was the illustrated, “drawn-on” automotive diagrams, which became a favorite element of the Vice President of Marketing and contributed to the campaign’s positive reception.